BePink Approach
BePink provides an across-the-board consultancy service, making it possible to reduce the time required to reach the objective whilst guaranteeing a comprehensive result based on the client’s real needs. In order to do this, BePink adopts a unique way of interpreting the brief, thus obtaining high quality solutions and performance, stemming from an authentic vision and attitude, free from the conservative limitations of a more traditional culture.
“Sapere Aude”
– A Latin Saying
BePink Values
Creating value through values: This is the BePink Approach. Our ‘Charter of Values’ is the basis upon which we build a relationship with our partners, who are at the very core of our actions.
Knowledge
Knowledge Equals Value
Knowledge is the core value of BePink. Through our passion, we aim to enhance the value of knowledge and lateral thinking as a means of achieving economic advantage. BePink strives to transform knowledge and to adapt and validate this knowledge within the productive cycle.
Listening
Listening Equals Value
Listening is right at the heart of the BePink way of working. The art of knowing how to listen is of the utmost importance in any interpersonal and intercultural rapport. It is the driving force behind the learning process upon which we embark with our partners. In the cognitive process, BePink attributes a fundamental role to emotions, giving due importance to even the most subtle of signals.
Creativity
Creativity Equals Value
Creativity is the spirit behind BePink’s actions, a launching pad into the world of innovation. Creativity, hand-in-hand with discipline, allows us to provide open-minded, unconventional answers which lead to research and we cultivate and invest in these unconventional ideas. BePink strongly believes in the generative capacity of creativity, stimulating an original way of looking at every day life.
The Human Resource
Human Resource Equals Value
The Centrality of the person is right at the very core of BePink’s thinking. We believe that the human resource is the greatest asset of every organisation and is the real competitive advantage, at a time of increasing challenges and competition. BePink’s objective is to put skills to good use, supported by innovative services which enhance the competitive edge.
Difference
Difference Equals Value
Trust
Trust Equals Value
BePink is very aware of the ethic of responsibility and its actions are inspired by the principles of Corporate Social Responsibility and Sustainable Development Goals. Its prime considerations are those related to the environment, integration and sustainable development. BePink believes in an economy which is more competitive, more dynamic and more sustainable thanks to awareness.
BePink!
The Beginning
BePink offers strategic and operational marketing consultancy, tailored to the real needs of the client. To do so, we create marketing plans and select tools which result in a greater awareness of the choices made and improved communicative efficiency, going beyond the stereotypical methods for measuring choices undertaken. The consultancy and planning service offered by BePink is able to provide tools which accelerate corporate performance, within a defined context, through the development of management techniques.
BePink Style
BePink is the outcome of synthesis. Thanks to the experience accrued through putting into action the various phases of the marketing and communication processes, BePink is able to implement and take concrete action in achieving the desired goals. From brand identity to establishing the appropriate tone of voice, from the original idea to the declination of the outcome, from participating in an event to its creation and from public relations to the role of content creator. BePink is a small business which thinks big, thanks to longstanding relationships with trusted, high profile professionals in the fields of Creativity, Technology & Accounting, who can be called upon for specific projects and requirements.
BePink Skill
BePink is different, offering a high quality service with a strong innovative value. This brings together the ability to provide content every step of the way, enhancing the project with the necessary skills to implement the original idea. In order to achieve this objective, BePink places the skills and knowledge accrued through previous working experience at the disposal of the client, with the purpose of providing competitive performance in terms of timing and output.
