BePink takes a strategic approach to marketing to create real growth opportunities within the business.

We see marketing as a managerial process which ensures that every organisation can determine its best possible market opportunities, based on its objectives and resources.

BePink bases its actions on a strategic phase, which prepares for the tactics which will, in turn, allow the organisation to achieve long-term objectives through medium-term transactions, whilst developing actions which produce immediate usefulness. To do all this:

• We define the market(s)
• We quantify the needs of the groups within each marketing
• We determine the value of various ideas
• We communicate internally within the organisation to ensure engagement with the projects
• We monitor the processes to deliver the value
• We monitor the value

Treating marketing strategically is a real opportunity to analyse what is happening within an organisation. We promote a modular approach which allows our partners to face any choice they make by establishing priorities and by proceeding one step at a time.

BePink creates:

• Segmentation and targeting activities
• Positioning statements
• Marketing plans
  • Defining objectives
  • Analysing the situation
  • Formulating the strategy
  • Allocating resources
• Brand analysis: Brand equity, Brand identity, Brand value, Brand power
• From the initial idea to creation, identification, planning and marketing campaigns
• Copywriting

Website structure, optimisation and implementationTrattare il Marketing in modo strategico costituisce una reale opportunità di analisi di cosa accade all’interno delle organizzazioni. Promuoviamo un approccio modulabile che permetta ai nostri partner di affrontare qualsiasi scelta stabilendo un ordine di priorità nell’azione e procedendo step by step.

Cycle & Distribution.

Real and Perceived.

Bricks & mortar, Pop-up stores, e-commerce.

Presentation & Storytelling.

On-site and Online Performance.